SERVICES
PAID MEDIA
"Maximize your reach and get your message in front of the right audience with our targeted paid media solutions."
ABOUT PAID MEDIA
The media landscape is as complex and crowded as ever. Partnering with a savvy team that navigates emerging trends and harnesses technology for targeted, multichannel media placements is crucial. With new platforms and technology rolling out regularly, our media team is constantly reviewing and assessing the best avenue for our clients.
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With proficiency in both traditional and digital channels, our tailored approaches are unique for each client. Adopting a channel-agnostic, data-focused methodology, we design channel mixes, encompassing video, audio, print, out-of-home, digital, and sponsorships, strategically reaching audiences where they consume information.
Programmatic
Programmatic Media execution has become an essential component to modern marketing strategies and requires a deep understanding of your target audience and how and where to engage with them using available technology and closely monitoring current trends. We access the entire programmatic universe inclusive of video, audio and display inventory including custom Private Marketplace and direct Publisher offerings across thousands of premium content providers.
Connected TV / OTT / Linear TV
Connected TV (CTV) or Over-The-Top (OTT) are technologies that enable viewers to stream digital content over the internet and have revolutionized the way people consume content offering a more personalized, on-demand experience. OTT and CTV’s fast-growing viewership brings together the targeting precision of digital with the high impact of TV viewership.
Having already surpassed Linear TV for time spent, CTV/OTT is a must to engage audiences across all walks of life.
Search Engine Marketing
​Search Engine Marketing (SEM) promotes online content and empowers individuals as they conduct their self-directed research journey.
Effective SEM requires a deep understanding of search algorithms, keyword search, and audience targeting, as well as a willingness to continually adapt to changing search trends and consumer behavior.
Paid Social Media
​In today’s highly competitive digital landscape, social media marketing has become an essential tool for organizations looking to stay relevant and engage their target audience. As an integral part of modern-day life, paid social media strategies allow brands to reach and engage with their target audience across multiple platforms including LinkedIn, Meta, TikTok, Snapchat, Reddit and more. Whether you are looking to drive awareness, reengage with the public, or deliver against direct response strategies, we provide an approach to meet your organizational needs.
Digital Out of Home
Digital Out of Home (DOOH) utilizes digital displays and screens to showcase brands and content in public spaces, including airports, rideshare, transit stations, urban panels, billboards and retail locations. DOOH has revolutionized the way advertisers engage with consumers outside of their homes with dynamic and captivating content. As this technology evolves and becomes more sophisticated, DOOH is expected to play an increasingly important role in advertising. We offer high-impact media to engage their target audience on the go and at crucial points along the their journey using large format, place-based and point of purchase inventory.